1937, 2017, Onwards: The Evolution of Toyota (From The Toyopet to The Wigo)By maigne on February 27th, 2018
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What are some key events that propelled the evolution of Toyota as a company?
- The establishment of Toyota as a company in 1937.
- The global widespread of Toyota’s practical and stylish automotive ingenuity.
- Becoming a tour de force in global branding and automotive manufacturing.
Even outside of the automotive industry, Toyota is one of the biggest companies on a global scale. Besides smart business and branding tactics, it ca all really be traced to the evolutionary brilliance of the cars themselves.
Everything from the older models of Corollas to the latest Toyota Wigo here in the Philippines are abundant in the streets. The compact utility of a car like the Toyota Wigo in 2017 Philippines is a testament to the core principles of what synergized Toyota’s visionary excellence as a car brand.
Here is a brief overview on the journey that Toyota has made to become the economic titan that it is today:
A man by the name of Kiichiro Toyoda founded the Toyota Motor Co. in1937 as its own entity of a company separate from his father’s Toyota Automatic Loom Works. Kiichiro traveled across Europe and the United States to observe vehicle production as well as gasoline-fueled cars. The Japanese government encouraged Kiichiro to start manufacturing trucks for the Pacific War.
It was in 1936 that vehicles such as the first Toyoda Standard Sedan AA made their way through the Japanese streets. Throughout the 1940s and 1950s, the first Toyopet lines were in production, the name was a play on the small size of the vehicles.
Growth Through Modernism
Postwar Japan suffered from an incredibly difficult economic pitfall from the ravages of WWII. But it was in this era that Toyota birthed the fundamental structures for their future successes, with cars like the Toyopet SA, Toyopet SB, Toyopet Stout, Toyopet Master, Toyopet Corona.
In the 1960s, the United States infamously implemented “chicken tax” or the charging of import tariffs for imported vehicles, called for the establishment of Toyota manufacturing plants on US soil. It was the turning point in 1982 when the Toyota brand merged with General Motors to establish the most crucial production plant in Fremont, California.
Setting the Standard for the Future
Throughout the 1960s to the 1980s was the key period where Toyota made their way as a global name in automotive vehicles. In this day and age, Toyota has grown to having over 50 manufacturing plants across the globe. Statistics indicate that in 2011, Toyota accumulated a whopping almost-7 million in car production.
Toyota’s current president and direct bloodline descendant, Akio Toyoda made it abundantly clear to the public that since inception, the company’s consistent and sustainable growth can all be traced to their global visionary determination for always assuring that consumer expectations be surpassed.
Toyota is the 3rd largest manufacturer in the globe. The company’s range of vehicles cover everything from heavy duty pick-ups to petite hatchbacks like the Toyota Wigo in the Philippines.
Toyota has become such a big name that it is one of the most common car brands in over 160 countries. Every auto shop has an impeccable grasp on servicing, the mechanics are very well-versed when handling cars like the Toyota Wigo in 2017 Philippines.